Reports have been surfacing that Facebook is set to make a fundamental change to the way brands are currently using the site as a consumer marketing engagement tool.
Facebook is throwing the "Become a Fan" option out the window and is instead choosing to expand the company's popular "Like" function to pick up the slack. Evidently, Facebook feels this will be beneficial for companies because there will be less hoops to jump through in order to get in front of interested users than there have been in the past.
Check out this article from AdAge.com to get more details. As you'll see this is actually part of a more elaborate and complex plan to make the "Like" button more omnipresent on sites outside of Facebook. The company seems to have a pretty clear vision for how they are trying to transition outside of the social juggernaut's walls in the very near future.
And it looks to be happening whether we "Like" it or not.
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