You Need to Go...Trust Me

I stumbled across i-needtogo.com (check it out below) as I was doing some research. It's an interactive site that catches your attention immediately. I don't want to spoil your experience, so I ask that you check it out (although I will say my favorite part is the wall ads above the urinals).

I initially wasn't expecting a well-known financial institution like ING to have created this site, but frankly I'm glad they did. Even though it's all just a simple, fantastic, disgusting set-up to get you interested in one of their products, it shows you that even major companies in traditionally-safe advertising industries aren't afraid to stir the pot anymore (no pun intended).

Whether you agree if this site is tasteful or not, makes no difference. The mere fact you checked it out makes all the difference in the world...at least to ING.

In the Beginning...

...there was no such thing as a blog. Thank goodness we're past that. Although it's taken some a while to catch on, I've got a feeling this Internet thing just might take off.

And with that, I welcome you to Digital Die Hard. No, it's not the fifth installment of the famed Bruce Willis franchise. Although I don't mind the movies.

Instead, it's a dedicated site that will include posts on a wide range of topics dealing with digital media marketing techniques, trends, reviews and anything else I want to talk about. I will be updating frequently, so check back often.

Feel free to leave me comments and questions.

Yipee Kay-Yay...