I stumbled across i-needtogo.com (check it out below) as I was doing some research. It's an interactive site that catches your attention immediately. I don't want to spoil your experience, so I ask that you check it out (although I will say my favorite part is the wall ads above the urinals).
I initially wasn't expecting a well-known financial institution like ING to have created this site, but frankly I'm glad they did. Even though it's all just a simple, fantastic, disgusting set-up to get you interested in one of their products, it shows you that even major companies in traditionally-safe advertising industries aren't afraid to stir the pot anymore (no pun intended).
Whether you agree if this site is tasteful or not, makes no difference. The mere fact you checked it out makes all the difference in the world...at least to ING.
1 comment:
Hi Bob,
glad you liked the i-needtogo campaign. And I hope you like the new one we just released even better :)
http://www.ingliondeposit.com
Lemme know what you think.
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