I'm starting a new segment here at at DDH called "Social Media Spotlight of the Week" where we will (as you may have already guessed) shed light on a different social media network/application each week.
Sound like fun? Let's give it a try. This week's spotlight is on Ustream.TV.
What is it? (in their own words): "Ustream.TV is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand."
Does it do anything else?: While broadcasting on Ustream.TV, your audience can interact with you and each other via live chat on your specific channel.
Who uses it?: Almost everyone from radio stations and bands recording albums to city councils and the Republican National Convention.
Why should I use it?: It provides you a free platform from which to broadcast live streaming video and interact with both exclusive or inclusive audiences around the world. Since all live streams are recorded and saved, you can also watch recorded clips (like YouTube) and share with your friends or embed on your Web site or blog.
Likability score: *** out of 5
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